Why images that hook dreams have a last show? As human being acquires experiences and awareness to the products he come across, he is able to see the truth more clearly than ever before. Endorsing celebrities, showing dreams provoking Ads, projecting...

The developed consumer is looking for more than symbol or logo. His needs from the product are rising to higher levels. Every consumer wants to associate itself with human and charismatic brands. In this changing environment, new brand elements are...

As we think about Maslow’s model for hierarchy of needs where he states that as lower needs get fulfilled higher needs arises, we might think that we have got the answer. Nevertheless, the practical evidence is not quite clear about it. One thing is...

An entrepreneur differs in level of understanding, hierarchy of needs and approach of working. With the above three combination, entrepreneurs can be classified as black or white. A white entrepreneur is one that has higher needs, higher understanding...

It is said that man lives in either a sleeping state or a dreaming state. Most probably, if we can control our dreams, we can control our life. The person who achieves a big thing in life is not due to their ability of dreaming, but because they were...

Something is worth noticeable in modern scenario is that man’s growth is very fast but man’s fall is instant. The hardest thing is to secure the growth. In addition, there is no guarantee that advanced modern man has any voice regarding the...

Whenever the religion strikes, first it takes the destructive form and than it starts it constructive activities. Revivalism is always the evolution from degradation. The same is happening with Islamism. Today if Islamism is accused of having...

Branding involves creating favorable responses from the people that are the direct source of organization survival. In today’s time, branding means creating a very strong feedback system that gives opportunity to speak out to its valued customers....

Religion has always been highly influencing factor to human minds. Some intellectuals and scientists argue that religion will be of less importance to coming generations. Definitely some rituals and ceremonies have completely disappeared from the world...

Until now people that had been lacking in having internet access will have high speed internet access. Internet penetration is going to be increased with roll out of 3-G services. What will be the effect of this internet penetration? Firstly, on-line...